Adandon the superfluous. And become unforgettable. Though it might seem counterintuitive to judge a company, a product, or person by their name, a recent study confirms our brains work to do so anyway. The more pronounceable a person’s name is, the more likely people are to favor them: “When we can process a piece of information more easily, when it’s easier to comprehend, we come to like it more,” said psychologist Adam Alter of New York…

"Bangladesh can add value to its branding in the global market embarking on some distinctive competencies paving the way for creating five strong revenue streams [manpower, RMG, jute, micro-credit and peace-keeping armed forces] for the country," or so says a report appearing in Financial Express. However, we suggest that rather than revenue streams, Bangladesh offers a story of unique human success in a land often otherwise known for floods and other natural disasters. Bangladesh is a nation where women lead,…