Leonardo da Vinci, the Italian archetype of the Renaissance Man, is described as infinitely curious and equally inventive.

One of the greatest painters and artists of all time, he of the Mona Lisa and the Vitruvian Man, also offers us the following, today of application to any enterprise and product brand:

Simplicity is the ultimate sophistication

The topic of simplicity appears often throughout these pages.

Differentiating a brand through simplicity is key to engaging any audience one seeks to influence.

Leonardo di ser Piero da Vinci", meaning "Leonardo, son of (Mes)ser Piero from Vinci", intuitively knew this, centuries before branding became a topic of discussion.

As demonstrated throughout his life, Leonardo was ahead of everyone else.