Jackson Maine, Bradley Cooper's character in A Star is Born, speaking to Lady Gaga's character Ally:

"Look, talent comes everywhere, but having something to say and a way to say it so that people listen to it, that's a whole other bag. And unless you get out and you try to do it, you'll never know. That's just the truth. And there's one reason we're supposed to be here is to say something so people want to hear. So you got to grab it, and you don't apologize, and you don't worry about why they're listening, or how long they're going to be listening for, you just tell them what you want to say.

Don't you understand what I'm trying to tell you?"

So, what is it you are saying?

If what you are saying has no one listening, why are you - and your brand - here?

Think about the answers.

Otherwise, an implicit tax is being self-imposed on your brand, and your advertising spends are being wasted.

To remove the tax, channel Jackson Maine.

[Image credit: Warner Brothers]