Steve Cranford

Creative Chairman & CEO
Steve Cranford Steve Cranford

Long obsessed with words, Steve views them as messengers of commerce.

Skilled in multiple disciplines, his work demonstrates a track record of creating exceptional narratives to communicate extraordinary product offerings. 

Guided by uncovering the relevant, compelling benefit customers get ONLY from you.

Throughout his career, he has assisted leadership teams in rethinking marketing as the most efficient means of revenue generation and market valuation, through development of content and media strategies resulting in material impact for client companies.

As co-founder, Creative Chairman & CEO of WHISPER globally, Steve has counseled clients worldwide in a variety of industries from tech to fashion & beauty, and from pre-seed to global brands, including Mercedes-Benz, Real Madrid Club de Fútbol, AccuWeather and NBCUniversal. 

Previously, he served as officer and a/general counsel to Fortune 1000 Rent-A-Center, now Upbound [NASDAQ: UPBD].  

He is also an investor, advisor, and board member to multiple entrepreneurial ventures, assisting in raising $182 million in public and private funding, directing mergers & acquisitions valued at $132 million, and in developing growth and exit strategies creating over $1.670 billion in added market capitalization.

Steve's skills have been recognized by, among others, the University of California, San Diego, where he was selected as a 2022 Entrepreneur in Residence.  Previously he was labeled a global marketing leader by The Wharton School, after nomination by IBM.  In addition, his client platform creation strategy and execution led to Most Excellent Order of the British Empire / MBE Honours bestowed by Queen Elizabeth II upon the client. 

Steve's insights and experience have been featured in the book Start-Ups, Pivots and Pop-Ups: How to Succeed by Creating Your Own Business, Kogan Page, London, 2020, lauded as an entrepreneurial "pivot master" who embraces change in dealing with complexity.

Speaking at conferences, companies and university classrooms around the world, he remains interested in speaking at events worldwide.

Steve maintains a love for the game of baseball at all levels, and has become a fervent fan of fútbol, as the sport is known everywhere but in his native America.


Contact Us

Find Us

From Address:

Locate Us

443 Park Avenue South
11th Floor
New York, NY 10016

(212) 300-3760