Enrique Johnson

Managing Director | Madrid
Enrique Johnson Enrique Johnson

Enrique Johnson's obsession today remains as it has throughout his career – growing the reputation equity of client brands by uncovering the differentiating qualities of each.  Otherwise, as he describes it, brands risk a "what is not different, remains indifferent" reaction among today's consumers.

To avoid this trap, Enrique is engaged by clients in a diverse range of industries, including hospitality, professional sports, energy, telecommunications, banking, transportation and broadcast media, to effectively engage mass audiences from Spain and Europe to South America.

He leads teams creating results for companies such as BBVA, Energizer, Telefonica, Coca Cola, Michelin, Vodafone, UNE, Nh hoteles, Real Madrid, Cepsa, EPM, Marca Galicia, Mercedes Benz, American Express, Universidad Europea de Madrid and more.

Also recognized as a leading nation/place brand thinker, he is engaged by nations such as Argentina, Colombia and Bolivia, and cities such as Gijón, A Coruña and Zaragoza in Spain, and Cartagena de Indias in Colombia.

Throughout a career in leadership roles at agencies such as Euro RSCG, J. Walter Thompson and el Laboratorio [The Laboratory], Enrique offers the talent – as one client describes it – to innately identify with client needs in a manner rare among marketing professionals.

He was awarded a Masters in Direct Marketing and Electronic Commerce from ESIC Business & Marketing School in Spain, and a Bachelor of Business Administration and Bachelor of Arts in International Marketing from the University of Kansas in the United States.

Today based in Madrid, his fluency in Spanish and English proves invaluable in successfully connecting brands with multiple cultures.

Enrique's young daughter, Lucia, follows in her father's footsteps as a brand expert in a growing number of categories.  Including the peanut butter category.

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