Herrick Guest Suites

Hospitality | Tourism & Destinations

Competitively reposition a hospitality company for growth

Brand Strategy & Creation
White Space Opportunity Identification
Consumer Translation
Verbal Design
Visual Design

A New York City-based hospitality company seeks to grow awareness and revenues.

Undrstanding the client's typical customer sought out extended stays, in locations offering a New York City-resident experience of the city, led to a new positioning of the organization, name, and entry-point story:

Base Camp Suites  |  Stay Native

As with any effective verbal design, this new property also offered the promise of another compelling dimension, one that elevates this property into a business asset - that of attracting free media coverage from within and beyond the client's immediate market area.


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443 Park Avenue South
11th Floor
New York, NY 10016

(212) 300-3760