Queensland - Growing Tourism for Australian States

Build awareness and reputation to grow tourism for Australian States.

Engagement with the nation [and continent] of Australia, evolved to an award of further engagements to build tourism for the independent states of Australia including, for example, New South Wales - home to the cities of Sydney and Melbourne, Tasmania and Queensland. 

Among examples of produced deliverables, Greg Thomas of our team led the creation and development of a promotional campaign for the State of Queensland.

The campaign targeted media influencers, airlines, travel agents, and public relations specialists in North America with an announcement kit inviting each recipient to a presentation about travel and the unique tourism opportunities within Queensland, such as:

The Reef.Beyond Belief

Each kit was handmade and included original miniature boomerangs, a symbolic icon often associated with Australia, contributing to overflow crowds during presentations by Queensland's tourism agency, among the most successful in their history.


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