WORK:
Build awareness and reputation to grow tourism for Australian States.
SUMMARY:
Engagement with the nation [and continent] of Australia, evolved to an award of further engagements to build tourism for the independent states of Australia including, for example, New South Wales - home to the cities of Sydney and Melbourne, Tasmania and Queensland.
Among examples of produced deliverables, Greg Thomas of our team led the creation and development of a promotional campaign for the State of Queensland.
The campaign targeted media influencers, airlines, travel agents, and public relations specialists in North America with an announcement kit inviting each recipient to a presentation about travel and the unique tourism opportunities within Queensland, such as:
The Reef.Beyond Belief
Each kit was handmade and included original miniature boomerangs, a symbolic icon often associated with Australia, contributing to overflow crowds during presentations by Queensland's tourism agency, among the most successful in their history.