American Dental Association - Annual Campaign To Contemporary Cause By Naming

Engaging Teens, Tweens and Younger to Encourage Dental Health

We consulted with a New York agency for their presentation to the American Dental Association, in elevating the ADA's outreach efforts through their annual National Children’s Dental Health Month, stressing the importance of good dental health among pre-adults.

To engage the multicultural pre-adult audience, we created new marketing properties speaking aspirationally with the pre-adult audience rather than down to them as children - a sensitive consideration when communicating with teens and tweens - to be expressed through an American Dental Association-linked site, print and new platform assets:

My Mouth Is My Speaker and The World Needs To Hear Me

A secondary property - labeled My Sparkle Smile and tagline Gleaming - was created for use with a pre-tween age audience.


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