WORK:
Engage Teens, Tweens & Younger in Trash Recycling
OFFERINGS:
Brand Strategy & Creation
White Space Opportunity Identification
Consumer Translation
Positioning
Naming
Platforms / Applications
Campaigns
Verbal Design
Visual Design
SUMMARY:
Waste Management's Think Green program offers age-specific classroom resources to engage students from K-12 to learn about the environment, including video and interactive activities to expand their knowledge of the planet we share.
Retained to assist a NYC agency's presentation to Waste Management, we created a new communications property - including a campaign narrative to engage the target audience - to be expressed through a client-linked online platform.
By drawing a parallel between the importance of recycling with a challenge to which teens and tweens easily relate, trash is relabeled environmental acne.
The call to action was created to appeal to the target audience:
Wipe Out Environment Acne
To remove "blemishes" from our earth's "skin" through trash recycling, Wipe Out Environmental Acne.