JANUARY 19, 2011 - BOGOTA

Following the success of the 1st international Place Branding Conference in Berlin in 2008, we move one step closer to developing a ‘common language’ among the different disciplines involved.

The conference enriches dialogue between academics, practitioners and city representatives who often approach very similar issues from different angles.

Among those speaking at this event and their topics: Sebastian Zenker, Concept & Measurement of Place Brands (Germany)

Steve Cranford, Whisper, Cities Addicted To ‘The List’ (USA)

Cathy Parker, Gareth Roberts &     
  John Byrom                 City Branding – Review of Current Research
(UK/Australia)

Martin Boisen, Kees Terlouw &
  Bouke van Gorp            Place Branding: A Tautology
(The Netherlands)

SEPTEMBER 9, 2011 - ACCRA

This year’s African Brand Conference will be held in Accra from 3 to 4 November, it has been announced.

The conference, which is expected to be attended by 500 business executives, will outline social media branding tactics. The growth of social networking platforms such as Facebook and Twitter will be emphasised, with “Transforming your Brand in the New Media” as the theme.

“New media has a key role in transforming product and services to greater heights because brands are getting interactive across the world. We have seen the increase in corporate leverage on Facebook, YouTube, Twitter and other social media channels in product launching by global corporations,” commented Akin Naphtal, the conference director.

"This conference will engage delegates to tap into these effective mediums of communication to strengthen their brands and business profitability.”
According to Internet World Statistics, at least 119 million of Africa’s 1 billion people are internet users. Around 31 million of these use Facebook. In wealthy Nigeria, it is estimated that 3.4 million people are Facebook users and 44 million people use the internet.

"This represents a huge marketing opportunity on the internet and more so, on social networks in Africa for African brands," Naphtal stressed.

While 94 of the world’s top 100 companies have run a marketing campaign on YouTube, Naphtal suggested African businesses are yet to take full advantage of this marketing platform.

Bola Akingbade, chief marketing officer at MTN Nigeria, and George Thorpe, CEO at Market Space, will both speak at the conference. International speakers will include Steve Cranford, CEO of Whisper, and Afdhel Aziz, the brand director at Heineken USA.

AUGUST 3, 2012 - NEW YORK CITY

generationOn, the global pre-adult age service movement igniting the power of all kids to make their mark on the world, visited the NASDAQ MarketSite in Times Square.

In honor of the occasion, Concetta Bencivenga, Executive Director of generationOn, rang the Closing Bell.  Others in attendance included pre-adult age members of the generationOn national Advisory Board, staff, and Steve Cranford, Managing Director of Whisper, creator of the generationOn property.

About generationOn:
generationOn is the global pre-adult age service movement igniting the power of all kids to make their mark on the world. As the Points of Light Foundation’s pre-adult focused enterprise, generationOn provides tools and resources to pre-adults, families and educators to help teens and younger to change the world and themselves through service.

About NASDAQ OMX:
The NASDAQ OMX Group, Inc. is the world's largest exchange company. It delivers trading, exchange technology and public company services across six continents, with more than 3,600 listed companies. NASDAQ OMX offers multiple capital raising solutions to companies around the globe, including its U.S. listings market, NASDAQ OMX Nordic, NASDAQ OMX Baltic, NASDAQ OMX First North, and the U.S. 144A sector.

WHY
Advertising is a shout
Engagement is a Whisper
Traditional campaigns often require the shouting of repetitive exposures
5, 11 and more
A Whisper Campaign™ requires as few as One
ONE exposure
To prompt your desired action

With Us

Explore the question: What exactly do you allow people to do and experience…not otherwise found elsewhere in the world?  
And find the disruptive answer, setting you apart competitively
Verbalized within seconds, and smartly visualized
To make your mark on the world

How
We examine the gap between what people say and what they
   actually do
Mining this gap for actionable insight, we tease out what people
   want and even need, but are often unable to express
Unleashing the call to action to monetize your product
And your product development

We are property developers
We create marketing assets to disrupt perceived notions, and create competitive advantage
By establishing what you should say, before you spend a nickel in saying it
Prompting audiences to reimagine their world
With you in it

Everything you do creates conversation

Moving the market conversation to your advantage
is what grows your business 

Audiences are naturally attracted to those who define
the story of an industry

Define your story

And Own The Conversation within your competitive markets