Wednesday, January 19th, 2011

Branding Cities: The search for place identity

20th - 22nd January 2011 Bogotá Colombia


Following the success of the 1st international Place Branding Conference in Berlin in 2008, we move one step closer to developing a ‘common language’ among the different disciplines involved.

The conference enriches dialogue between academics, practitioners and city representatives who often approach very similar issues from different angles.

Among those speaking at this event and their topics:

Concept & Measurement of Place
Sebastian Zenker Brands (Germany)

Cities Addicted to 'The List'
Steve Cranford, Whisper (USA)

City Branding - Review of Current Research
Cathy Parker, Gareth Roberts & John Byrom (UK/Australia)

Place Branding: A Tautology
Martin Boisen, Kees Terlouw & Bouke van Gorp (Netherlands)



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