Wednesday, August 7th, 2013

Coco Chanel on the Equity of Differentiation

A Reputation Builder Ahead of Her Time

Coco Chanel, reflecting upon the early days in building her business, of what would eventually become the House of Chanel:

People laughed at the way I dressed, but that was the secret of my success: I didn't look like anyone.

Not looking, sounding, thinking like the competition is the key behind any successful product.

Gabrielle Bonheur "Coco" Chanel intuitively knew this, long before the development of property rising to the level of differentiated brand became a topic of discussion.

With this observation as she often demonstrated throughout her life, Ms. Chanel was ahead of everyone else.

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