NH Hotel Group is one of the top 25 chains in the world and a leading hospitality provider in Europe. NH Hoteles operates almost 400 hotels with some 60,000 rooms in 28 countries across Europe, America and Africa. Details of our work coming soon.
Ambition The most popular brand in Spain needed a passport to internationalization to further grow its fanbase, transforming supporters into customers of products and services. Beyond the success of Realmadrid Club de Fútbol on the pitch, the business side of the enterprise had created some 65 products and sub-enterprise brands inconsistent with the reputation associated with The Badge, minimizing the power of Real Madrid reputation…
After acquiring New York City-based Children for Children, international nonprofit Points of Light seeks to integrate Children for Children with their other pre-adult market offerings, such as Kids Care Clubs, HandsOn Schools and HandsOn Action Center-driven kids programs, under one easy to understand banner prior to a national launch. The task was one of creating an entry-point introduction to grow awareness, making the organization difficult to overlook within…
Ambition Empresas Públicas Medellín E.S.P. [popularly known as epm] is a government-owned industrial and commercial enterprise, founded in 1955 by the municipal government of Medellin, Colombia. epm provides three basic services: water, energy, and natural gas. It also provides telecommunications services to 3.3 million people. epm is today a multi-Latin company with subsidiaries in Panama, Guatemala, and El Salvador. In addition, the company provides telecommunications…
How does one attract cultural and business interests from two continents to increase investment and tourism? The answers coming soon.
For an iconic destination of profound national meaning, how are audiences from school children to academics, from Americans to global citizens, engaged to reconsider and hold close a man and his times? All while honoring what began as the work of one courageous woman who grasped opportunity at a time when only men were granted such power? The answers coming soon.
Ambition In the Middle East, the application of fragrance multiple times throughout the day is a centuries-old tradition among men and women. The UAE's first perfume manufacturing company established nearly four decades ago, today also a fragrance retailer, experienced competitive pressures from newer entrants to the region. The company needed a new way to tap into the hopes and dreams of its primary female market…
Ambition A company founded in 2000 based on a video technology passion, one endowed with a vision by it's founders capable of succeeding through wildly fluctuating business cycles, was ready for the next step. Transformed into a fast growth multinational technology company, BigBand Networks was moving toward an IPO launch. BigBand operated development centers for video products in Tel Aviv, Israel, data and voice products…
Fox Sports 1 is an American cable and satellite television channel owned by the Fox Sports Media Group, a unit of the Fox Entertainment Group division of 21st Century Fox. Details of our work coming soon.  
Ambition The City of White Rock, located in Western Canada near the United States border, has all the advantages of geography. The community borders a gorgeous bay, offering miles of magnificent sandy beach. An outsize independent spirit, both in the history of the place and among residents today, epitomizes the personality of the City. However, White Rock also faced a daunting problem; the city is located in the…
Kansas State University's College of Business Administration needed something new to grow awareness. A recently installed Dean and an endowed chair faculty member, are each aware of disruptive developments in higher education, including experimentation and rapid adoption of the free online course instruction model. They seek to create a new, ownable way to engage accomplished alumni with College professors and staff, together with current students…
We consulted with NBC's retained team to determine how best to propel NBC Local Media and its owned and operated television stations toward next-level growth. The client needed a clear advertiser-compelling basis for attraction and disruptive, unavailable elsewhere benefits, positioning NBC Local Media content platforms as highly valued assets for advertising and media decision makers. A strategy was created to reposition Local Media from a local…
Compañía Española de Petróleos, S.A.U., otherwise known as CEPSA, is a Spanish multinational oil and gas company. It operates in several European countries as well as in Algeria, Canada, Colombia, Morocco, Brazil, and Panama. Details of our work coming soon.
Ambition Founded in 1770 in New York, St. George's Society honors it's namesake, Saint George, the patron saint of England. The organization needed to reassess its relevance among expatriate young professionals based in greater New York, and rethink how best to attract this growing audience in support of events, and its philanthropic purpose. Action We faced an exciting challenge: To broaden the appeal of St. George's Society required creating a…
St. Mary's Healthcare System for Children, the New York region's largest provider of post-acute care for children, encourages children and their parents to become "Head Smart" as part of its ongoing awareness campaign to reduce the incidence of preventable brain injury, and more precisely Traumatic Brain Injury [TBI]. Of all injuries, TBI is the leading cause of death and disability in children and young adults…
Agencia EFE, S.A., created in Spain in 1939 and more commonly known as EFE, is the major multimedia news agency in Spanish and the world's fourth largest wire service after the Associated Press, Reuters and Agence France-Presse. Details of our work coming soon.
We consulted with a New York agency for their presentation to the American Dental Association, in elevating the ADA's outreach efforts through their annual National Children's Dental Health Month, stressing the importance of good dental health among pre-adults. To engage the multicultural pre-adult audience, we created new marketing properties speaking aspirationally with the pre-adult audience rather than down to them as children - a particularly sensitive consideration when…
In the Middle East, the application of fragrance multiple times daily is a centuries-old tradition among both men and women. With the forward-thinking leadership team of Swiss Arabian Perfumes Group, we uncovered a white space opportunity for engaging women by rethinking the backstory of fragrance products. The client views the creation of fragrance as both art and science, offering these product lines in its owned and operated…
In the Middle East, the multiple daily application of fragrance has a long tradition among both men and women. By partnering with the leadership team of Swiss Arabian Perfumes Group, we uncovered a new way of consumer engagement by rethinking the backstory of fragrance products. Rather than product as fragrance in a bottle, the strategy reframes fragrance as communications tool extending personal influence. As part…
Ambition The American Bar Association looked to create a magazine for intellectual property law specialists, to grow reputation and extend the influence of its Intellectual Property Law Section. As members of the ABA's IP Law Section work to protect and defend intellectual property rights, and as we create intellectual properties for use as communications and marketing assets, at some point we were bound to come…
Ambition A much-honored information technology company founder and CEO looked for ways to grow revenues and increase the market value of his company. The company, WeatherData, pioneered pinpoint site-specific weather warning technologies to minimize risk for companies faced with recurring time-sensitive business factors, such as supply chain management, logistics, and entertainment event crowd safety, in industries such as airlines, transportation, automotive and manufacturing. Action We focused on…
Ambition Beginning with a focus on eradicating polio, for 75 years March of Dimes has led the fight to ensure all babies are born strong and healthy. The organization needed a new way to tap into the collective hopes and dreams we all have for our babies and ourselves, seeking a strategy to increase awareness of the Foundation's mission and to widen its relevance to…
A packaged gourmet food sauce products company, Stonework Foods creates unique sauces and rubs based on family recipes. Stonework Foods is located in the San Francisco Bay Area. Details of our work coming soon.
We transformed a college into a university. Here's the story. With nearly a proud century of tradition, Cowley College today includes seven tightly clustered campuses in the Midwestern United States, and is growing an aeronautics and aviation specialty. However, when established in 1920, the college had no physical plant of its own. The first classes were conducted in the basement, of a high school. This…
Ambition Among a number of organizations seeking a voice among British Commonwealth expatriates located in greater New York City, an events host and organizer seeks to grow awareness, increase event attendance and attract corporate sponsors in support of a variety of philanthropic causes. The client seeks to become the most effective connector of people, business and philanthropic cause in New York. Action We repositioned the organization by drawing…
Long before tourism destinations - nations, states, cities - more commonly realized the need for well conceived strategy and communications to assist in opportunities to attract business investment, tourism spending, and more for their respective places, Greg Thomas of our team was engaged to assist the nation of Australia with their tourism marketing. Even though the nation is itself a continent, Australia at the time remained somewhat isolated from…
Waste Management's Think Green program offers age-specific classroom resources to engage students from K-12 to learn about the environment, including video and interactive activities to expand their knowledge of the planet we share. Retained to assist a NYC agency's presentation to Waste Management, we created a new communications property - including a campaign narrative to engage the target audience - to be expressed through a client-linked…
A review of the agency's primary product - labeled education programs - led to an assessment of the market reputation and narrative of JMH Education Marketing, a 30-year education content provider. Our task was to attract a large untapped audience of corporate prospects, by building off the firm's decades of success with a select group of Fortune 500 and public interest clients. Our work uncovered a commonality…
Highly respected among his peers, the pioneering career of Dr. Jay Harness has placed him at the center of the development of a number of breast cancer treatment advances for over 30 years. Locked into describing himself as a breast cancer surgeon, there was little to differentiate him from other breast cancer treatment practitioners in the highly competitive Southern California market. Yet, his accomplishments scream…
A new women's activewear / beachwear apparel line seeks to become known quickly, both online and in retail. With over 75 direct competitors within the industry, understanding that many of those competitors rely upon naming conventions in four broad categories identified as beach slang, place, person, and contemporary edgy solutions - for example, Billabong, Pompei Beach, Gilly Hicks, and Freestyle - no competitor was positioned…
EmpowHER Media, based in the United States, offers a health and wellness woman-to-woman Exchange. Today this Exchange – found at EmpowHER.com – provides women a safe peer community along with gender-specific clinical health information and health advocacy resources on a wide range of health and wellness topics. However, at an early stage of her company's development, its visionary leader recognized the need for a reposition…
In the Middle East, the application of fragrance multiple times daily is a centuries-old tradition among both men and women. By partnering with the forward-thinking leadership team of Swiss Arabian Perfumes Group, we uncovered a white space opportunity for engaging women by rethinking the backstory of fragrance products: Rather than product as fragrance in a bottle, the strategy repositions fragrance as communications tool extending personal influence…
A part of BGC Partners, Inc. [NASDAQ:BGCP], Newmark Grubb Knight Frank is one of the world's leading commercial real estate advisory firms, with more than 11,000 professionals in over 300 offices globally.  Until recently known as Newmark Knight Frank, the firm formed a new global services business unit to coordinate and enhance expertise delivery to multinational clients through three hubs in New York, London and Hong Kong. The new…
St. Joseph's Indian School has served Native American children and their families for some 85 years. The school seeks to develop a new annual cause marketing property, to increase national awareness and grow its funding base to better serve Lakota children. The client needed this new cause campaign to stay true to the institution and honor Lakota legacy. To achieve this required that we first…
Engagement with the nation [and continent] of Australia, evolved to an award of further engagements to build tourism for the independent states of Australia including, for example, New South Wales - home to the cities of Sydney and Melbourne, Tasmania and Queensland. Among examples of produced deliverables, Greg Thomas of our team led the creation and development of a promotional campaign for the State of Queensland. The…
In 1938 the National Foundation for Infantile Paralysis [NFIP] was created in answer to a call to action from US President Franklin Roosevelt, to eradicate polio as a threat to children. Ultimately the NFIP became the March of Dimes Foundation. With polio eradicated, today the March of Dimes works to ensure the health of mothers and their babies to prevent birth defects, premature birth and…
The nation of Austria needed to engage residents of North America to consider the advantages of including Austria in their travel and vacation plans. Partnering with the client's agency on behalf of the client Austrian Tourist Office, Greg Thomas of our team pitched the client's Vienna office on the need to consider a North American team as better positioned to sell Austria to North Americans. Greg and…
A regional health care center seeks to expand services through a walk-in immediate care clinic. After reviewing a deck of client materials, developing a competitive message analysis and researching the immedicate care category and its consumer, we developed the new positioning and entry-point narrative for the client - including naming and key messaging. Creating a new communications property: Owie Clinic  |  immediate caring The results…
A New York City-based hospitality company seeks to grow awareness and revenues. Undrstanding the client's typical customer sought out extended stays, in locations offering a New York City-resident experience of the city, led to a new positioning of the organization, name, and entry-point story: Base Camp Suites  |  Stay Native As with any effective verbal design, this new property also offered the promise of another…
AMBITION:In 2012 Points of Light accepted the sole convening responsibility of an annual national Conference, offering the opportunity to examine how the Conference could be reintroduced to further attract sponsors, grow attendance and become THE best-practices and recognition event within the category In addition, Points of Light seeks a branded awards / recognition property, beyond its Daily Point of Light award, which may grown into an…

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