Wednesday, January 28th, 2015

W. H. Auden As Brand Strategist: Understanding The Power of Words

Words As Tools In Building Product Esteem & Brand Reputation

W. H. Auden, an Anglo-American poet, born in England, later an American citizen, is regarded as one of the greatest writers of the 20th century. Auden was a writer through and through, as throughout his life writing was always uppermost.

As a writer and poet, Auden deeply understood the power of words. Quoting Austrian writer and journalist Karl Kraus, "language is the mother of thought, not the handmaiden of thought," Auden added:

"Words will tell you things you never thought or felt before."

Long before terms such as brands, marketing, brand strategy and advertising emerged in contemporary culture, W. H. Auden offered timeless insight in innately understanding how the effective deployment of words could move people to support a cause, individual, institution or product.

[Image Source: Misha Adair on Books]

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