Today's front page of The New York Times sports section effectively illustrates a key point behind any brand that wishes to achieve market leader status: communicate simply.
As discussed in sports media site Deadspin:
LeBron James, you might have heard, announced...he would return to [the NBA's] Cleveland [Cavaliers], a not insignificant transaction in the sports world. In reporting the news on Saturday, The New York Times went with a white-space heavy front page that is visually striking and clever.
The New York Times offers a twist on the usual transactions page, typically buried deep in most print newspaper sports sections with box scores and the sports TV schedule.
Take a closer look at this example of visual communication simplicity at Deadspin.