Saturday, July 12th, 2014

Visually Communicating A Message Simply: Less Is Far More

For A Difficult To Forget Brand Marketing Message, Abandon The Superfluous

Today's front page of The New York Times sports section effectively illustrates a key point behind any brand that wishes to achieve market leader status: communicate simply.

As discussed in sports media site Deadspin:

LeBron James, you might have heard, announced...he would return to [the NBA's] Cleveland [Cavaliers], a not insignificant transaction in the sports world. In reporting the news on Saturday, The New York Times went with a white-space heavy front page that is visually striking and clever.

The New York Times offers a twist on the usual transactions page, typically buried deep in most print newspaper sports sections with box scores and the sports TV schedule.

Take a closer look at this example of visual communication simplicity at Deadspin.

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