Ponder this:
"The bottom line is that blogging is like sex.
You can't fake it.You can't fake passion.
You can't fake wanting to engage with the public.
If you do,it will ultimately be an unsatisfying experiencefor both the blogger and their readers."
The above quote from Kevin Anderson, formerly of The Guardian and today with Gannett Media, as shared by the good folks at HubSpot.
In creating blog and social content, neither the wanting nor the passion can be faked.
Otherwise your desired — your reader — will sense your dispassion and move on, quickly forgetting of you, as if you never existed.
[Image credit: Divine - Community for and by People With a Disability]