Appearing every Wednesday evening through April 17, at the School of Visual Arts in New York, our CEO to discuss Business Strategy: Defining the Brand.
He quotes Peter Drucker:
"The business enterprise has two - and only two - basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs.
Marketing is the distinguishing, unique function of the business."
And Rudyard Kipling:
"...words are, of course, the most powerful drug used by mankind..."
He says things like "snap the sterotype."
And talks about how organizations impose a tax upon themselves by use of The List.
And how people are hardwired to notice only what's different.
He asks questions like:
What exactly do you allow people to do, that does not otherwise occur in the world?
A lot.
So if you want people to actually remember you, and your product, drop by and take a listen.
But do let us know you're coming.