Wednesday, March 12th, 2014

In Marketing, The Disproportional Power of the Five-Word Sentence

The Power Of Simplicity In Building Product Brand Awareness

In 1975, author and journalist Tom Wolfe offered this lesson on the disproportional power of the short sentence:

Express your most powerful thought in the shortest sentence.

For brands and copywriters everywhere, a powerful discussion of simplicity, courtesy of Roy Peter Clark in The New York Times.

Read the full story here.



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