Friday, October 12th, 2018

Charlie Rosner: A Marketing Icon Talks Radio

Great Radio Content Taps Into Imagination to Inspire Action
Charlie Rosner Charlie Rosner

My friend, advosor, and often mentor, Charlie Rosner, and I were engaged earlier this week in a conversation about radio with another savvy marketer, Elliott Curson.  [Will offer more about Charlie and Elliott in coming weeks.] 

Charlie repeated the line often repeated by NPR's Ira Glass, “Radio is your most visual medium.”

My friend Charlie went on to say, "Everyone gets to imagine [radio content] in their own way."

The idea is that when radio advertising content is well-crafted, the author and listener are co-authors, as the listener is able to imagine themselves and interpret the content to their own relevance. 

Why is this important?

Because radio as advertising medium can inspire audiences to act, in ways other media cannot, as it encourages one's imagination IF content is well-crafted.

If only leadership at companies such as Entercom understood this.  

In selling themselves.

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