Monday, January 14th, 2013

Is Brand Strategy Art Or Science, Or Perhaps Both?

Power transforms humdrum commodities into can't-live-without-it emotional experiences

Fast Company today asks:

Is branding a dark art based on a mastery of data or the channeling of creativity?

Channeling up visions of the great and powerful Oz as a particpant in the creation of successful brand strategy, the author concludes:

The combining of art and science is not easy and requires a special team to execute it successfully. But if one can pull it off [this combination] will result in a powerful and iconic brand that drives your profits for years to come.

Read the full wizardry here.

Leave a comment

Make sure you enter the (*) required information where indicated. HTML code is not allowed.


Contact Us

Find Us

From Address:

Locate Us

443 Park Avenue South
11th Floor
New York, NY 10016

(212) 300-3760