Wednesday, April 11th, 2007

2nd GCC National Branding Strategies Summit

Measuring Marketing & Communications ROI

APRIL 11, 2007 - DUBAI

The Summit features leading edge tactics for harnessing mediums such as advertising, internal employee communications, the web, logos, brand experiences and much more to create, build and maintain a successful brand.

The GCC National Branding Strategies Summit will addresses the regional industry trends and the latest branding issues to help today's GCC corporate leaders compete more successfully in the battle for customers.

Speakers include:

Stephen A. Greyser, Professor of Business Administration-Emeritus of Harvard Business School

Hayes Roth, CMO of Landor Associates

Chet Galpin, CMO of National Commercial Bank, KSA

Steve Cranford, CEO of WHISPER

Dr. Paul Temporal of Temporal Brand Consulting

Daniel Hajjar, Vice President Sales & Marketing of Rotana Hotels

Mats Urde, PhD, Branding Research Center of Lund University, Sweden

Professor John M.T. Ballmer of the Bradford School of Management, UK


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