Monday, March 4th, 2013

The Hippest School In The Game? How Not to Build Brand Reputation

Alum Believes He's A Marketing Expert, Instead Offers Comic Relief

This past December Texas Tech University hired a new head football coach.

A Texas Tech alum suggests a rebrand of the new coach - Swagger? - to gain media attention for the coach and football program, and by extension the university.

Read the full let's-do-anything-in-hopes-that-something-sticks hilarity in this from Deadspin.

[Image: Jim Cooke; Source: Deadspin]

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