Whisper - The Hippest School In The Game? How Not to Build Brand Reputation

Monday, March 4th, 2013

The Hippest School In The Game? How Not to Build Brand Reputation

Alum Believes He's A Marketing Expert, Instead Offers Comic Relief

This past December Texas Tech University hired a new head football coach.

A Texas Tech alum suggests a rebrand of the new coach - Swagger? - to gain media attention for the coach and football program, and by extension the university.

Read the full let's-do-anything-in-hopes-that-something-sticks hilarity in this from Deadspin.

[Image: Jim Cooke; Source: Deadspin]

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The Hippest School In The Game? How Not to Build Brand Reputation

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