Friday, September 6th, 2013

An Example of Relogoing Breaking Bad


A relogo posed as a rebrand, created by a committee no less, with one member of the committee holding all the votes.

With chief vote holder, the CEO, offering a painful explanation, including this:

We knew we wanted a logo that reflected Yahoo - whimsical, yet sophisticated. Modern and fresh, with a nod to our history. Having a human touch, personal. Proud.

Which helps make the point: brand strategy that works demonstrates rather than explains.


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