Tracy Holdeman

Executive Creative Director
Tracy Holdeman Tracy Holdeman

Tracy's work demonstrates how powerful identity smartly expressed through appropriate channels brings humanity to products and organizations, establishing belief in their essential promise.

A member of our leadership team from the beginning, Tracy's artistry and visual storytelling appears in industries ranging from snack food and beverages on behalf of companies such as PepsiCo, to agricultural, financial and industrial products and services such as Cargill, and to retail such as Target. Within the philanthropic and professional association sector, his keen eye propels organizations such as March of Dimes International, American Dental Association and George Washington's Mount Vernon.

An over-thinker and over-carer, Tracy unifies style, meaning, visual content, messaging, positioning into one visual, uniquely visualized:

"Different is good.

Different and relevant is great.

Different, relevant, and indelible is what truly separates one product from all others to engage consumers in a world overflowing with marketing messages."

His work has long been guided by a clear understanding that the highest form of design can clarify, magnify and even re-inform a marketing strategy, of which we are often reminded.

Tracy's work is honored internationally and appears in a variety of peer-reviewed publications, such as Graphis, Print, and Communication Arts.

Tracy earned a Bachelor of Fine Arts degree from Wichita State University, and studied at the Art Institute of Colorado.

When not engaged with a client, he and his wife stay busy with their three children, each budding creatives themselves.


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