Monday, November 6th, 2017

Marketing in the Real World: Snapping Stereotype to Reveal Superpower as Leadership Necessity

From the Kelce School of Business at Pittsburg State University comes this report about the November 7 appearance of our Creative Chairman, Steve Cranford, speaking with students, faculty and university leadership on the topic of Marketing in the Real World: Snapping Stereotype to Reveal Superpower as Leadership Imperitive.

Individual attention spans are shrinking under the expanding crush of information available in contemporary culture.  Faced with this challenge, enterprise leaders must understand how desired audiences become aware of, develop a craving for, and ultimately choose their products and causes over others. 

Pittsburg State Kelce of Business alumnus, Steve Cranford, will address these challenges and the often counterintuitive importance of challenging assumptions and snapping stereotypes - as the leading difference between product success and failure - during this special presentation.

A perpetual student, Cranford understands how handpicked, spellbinding words make obvious the one-of-a-kind superpower of any cause or product, providing the inspiration necessary to act.

Cranford is the Creative Chairman & CEO of WHISPER, a New York-based agency creating reputation-building brand content, communications and media assets to ensure client causes and products are craved over competing choices.

With companies such as NBC Universal, IBM, and Mercedes Benz, the work of Cranford and his team has been recognized by Her Majesty Queen Elizabeth II, Cannes Lions Festival, Fast Company magazine, The Wharton School and more. 


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