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Charlie Rosner Wednesday, November 14th, 2018

Advisory | Executive Creative Director Emeritus

At age 7, Charlie Rosner began training as a fine artist under the tutelage of Philadelphia legend Miriam Brown Fine. At age 11, he was selling his paintings at Philadelphia’s Rittenhouse Square ‘clothesline’ show.

He has been an eye-opener ever since. 

Charlie over an illustrious career has created a wealth of moving messages, and his messages have moved millions of people - quite possibly even you.  

Charlie develops brand positionings and supporting communications programs and strategic outreach initiatives for Chief Executives and Marketing Directors of Fortune 500 companies, retail organizations and social engineering and non-profit groups.

His clients ranged from Zurich Financial, CitiCorp, IBM, The New York Stock Exchange, Prince Tennis and GE Capital to The World Bank, The New York Philharmonic, The Peace Corps and the Office of Communications at Buckingham Palace.

Charlie's advice and counsel has been sought for over five decades for strategic planning, rejuvenation of sales forces, creation of complete 360 degree marketing communications programs, new product development, leveraging of underutilized intellectual capital, brand reburnishings, web presence and [over]-due diligence for venture capital firms and private equity funds such as General Electric, JPMorgan, Pouchine Cook Capital, Ritchie Capital, Catalyst Investors and Odyssey Investment.

Charlie has been privileged to work with over 400 organizations in the United States, United Kingdom and Japan. 

He was awarded his Bachelor of Arts degree from the Philadelphia Museum College of Art, with multiple majors in graphic design, illustration, photography and typography.

As advertising industry icon, we eagerly internalize Charlie's advice and wisdom. 

Amy Carroll Wednesday, June 21st, 2017

Director - Audience Understanding & Message Creation

Elliott Curson Tuesday, February 7th, 2017

Advisory | Executive Producer

Elliott Curson has a long history in corporate and elective candidate campaigns.

And media relations.

His messaging and creative are considered memorable and game-changing by media such as The Washington Post, and New York Times best-selling authors such as Craig Shirley

For example, in 1980 then California Governor Ronald Reagan, underdog candidate for president of the United States, launched his campaign seeking the Republican Party nomination.  He lost the first state primary to George H. W. Bush, the consensus frontrunner.  

Curson was called into the Reagan campaign, where he created a series of television spots focused on the candidate discussing issues such as leadership, the economy and a strong national defense, each concluding with the key message, "It's nice to be liked.  But it's more important to be respected." 

Governor Reagan won the next state primary election in a stunning upset, and went on the win the presidency.

Elliott’s work is widely credited with Reagan’s ascension to his party’s nomination.

With a knack for creating awareness of a product or candidate through the provocative use of words.  As an example, for a new fine dining restaurant, the Tony George, he created this story: Tony George Makes Stupid Martinis.  The restaurant quickly became the go-to place in town, far exceeding sales expectations.

For the City of Philadelphia, his Philadelphia Isn't As Bad As Philadelphians Say It Is campaign lives on years after it's creation.

His advertising creations for both candidate and commercial clients in the food, hospitality, retail and place brand sectors are simple and poignant, each tugging with unexpected humor which, of course, creates indelibility. 

As Elliott describes it:

“Too often marketing campaigns have no impact, as people easily forget them.

Production values may be superb, but if the content isn’t remembered any campaign is useless and a waste of money.

In contrast, our work stands for something. 

We set an agenda to stir the emotions of audiences you seek to influence.

Our content withstands the scrutiny of a questioning press, keeping the eye of the consumer or voter on the big idea, to change minds.”

In his spare time, Elliott combines his street photography with the works of award-winning photojournalist, Eric Mencher, to produce conceptual art on Instagram.

Vanessa Scull Friday, May 8th, 2015

Senior Creative, Brand & Marketing Strategist

Vanessa Scull is not a social media marketer. She is a social-and-digital-savvy storyteller and rare creative hybrid [e.g., born on a hippie commune / reads Fast Company] with an aversion to groupthink and decaf.

As a big picture-thinking creative with strong business acumen, Vanessa's passion for content, brand storytelling, and the Big Idea is an asset for a broad range of global brands across an even broader range of industries, including – but not limited to – CPG, Fashion, Finance, Fitness and one famous French chef.

At the largest targeted-lifestyle media and marketing company in the US and Canada, she ran Design and Content Communications Strategy. There, she drove a laser-focused rebrand while creating a valuable content communications strategy from the ground up. She also merged research, positioning, consumer insights, and design concepts to grow forward-thinking creative marketing strategies for a diverse set of brands including Proctor & Gamble, Jeep, TD Bank, Lady Foot Locker, and VH1.

With ever-changing social media, Vanessa stays current but doesn't let the tail wag the dog...the idea comes first.

Preferring the Steve Jobs' "take what you want" approach to education before she knew that was an option, Vanessa studied Communications at the Catholic University of America, Graphic Design at the University of the District of Columbia, Creative Writing and Economics at Harvard, Acting at the Studio Theater Conservatory in DC, and Marketing and Advertising at the School of Visual Arts...and she uses it all.

When not telling stories for brands, you can find Vanessa creating and telling her own stories – performing stand-up comedy at open mics around New York City, running scull + chris, an eponymous Williamsburg [Brooklyn]-based website, or sharing pictures of food and the occasional selfie on Instagram.

Brian Petchers Saturday, March 14th, 2015

Director of Interactive Production

For as long as he can remember, Brian Petchers has been a fan of cinema and motion pictures. He first creatively indulged his interest in cinematography at an early age, producing short films with friends using his parents' camera.

As a college student, Brian was so attracted to the magic of filmmaking that he worked as a production assistant on the set of a feature film shot in Connecticut. For free. After weeks of 12-hour days on location, his passion was confirmed and a career begun.

Today a music video and commercial director and producer, Brian directs content for Forbes Magazine, where he is also a contributing writer. Clients include Warner Bros Records, Universal Music Group, LRG Clothing, Sagmeister & Walsh, Adobe, and Columbia Records.

Working with Grammy-nominated and -winning artists, Brian's work is featured on television networks such as MTV, BET and REVOLT. In 2012, Brian directed a Top 10 Hip Hop Video as recognized by The Metropolitan Jolt.

Also a producer of documentary film, Brian most recently served as director of photography and producer for Egypt Through The Glass Shop. The film premiered at the Artisan Festival International, winning best International Feature Documentary.

Awarded a Bachelor of Arts from Skidmore College, with a Major in History and Government and Minor in Studio Art, as a student Brian was named President of the college's television station. He studied filmmaking at the Tisch School of the Arts of New York University, at FAMU International [the Film and TV School of the Academy Of Performing Arts in Prague], and the School of Visual Arts in New York.

Offerings Tuesday, August 28th, 2012

Written by
OFFERINGS:
Brand Strategy & Creation
White Space Opportunity Identification >
Consumer Translation
Positioning  
Product Development 
Naming 
Platforms / Applications

Campaigns
Verbal Design
Visual Design
Social
Mobile
Retail
Photography / Video
 

Why Tuesday, August 28th, 2012

Written by

WHY
Advertising is a shout
Engagement is a Whisper
Traditional campaigns often require the shouting of repetitive exposures
5, 11 and more
A Whisper Campaign™ requires as few as One
ONE exposure
To prompt your desired action

With Us Wednesday, August 29th, 2012

Written by

With Us

Explore the question: What exactly do you allow people to do and experience…not otherwise found elsewhere in the world?  
And find the disruptive answer, setting you apart competitively
Verbalized within seconds, and smartly visualized
To make your mark on the world

How Wednesday, August 29th, 2012

Written by

How
We examine the gap between what people say and what they
   actually do
Mining this gap for actionable insight, we tease out what people
   want and even need, but are often unable to express
Unleashing the call to action to monetize your product
And your product development

We Are Property Developers Wednesday, August 29th, 2012

Written by

We are property developers
We create marketing assets to disrupt perceived notions, and create competitive advantage
By establishing what you should say, before you spend a nickel in saying it
Prompting audiences to reimagine their world
With you in it

The B.S.

The B.S., for high-growth brand strategy in the real world

Product

Process

People

.

Contact Us

Find Us

From Address:

Locate Us

building-front
443 Park Avenue South
11th Floor
New York, NY 10016

(212) 300-3760